The “self-improvement” industry has been under attack from professionals and psychologists for years now essentially on the basis of false advertisement and fraud. But now, we see a double edge sword has formed when “self-improvement” combines with a platform that is showing negative effects on mental health – social media. The biggest danger of them all is Instagram. So, what about self-improvement and Instagram makes this phenomenon so dangerous?
Today it seems that just about anyone on an online platform with a mediocre following and engagement rate portrays the ideologies that they’ve figured out the key to happiness and success and that you too, could live like they do. These “influencers” make their living preaching self-love and enlightenment while promoting a product or lifestyle in a seemingly effortless manner. But it’s more than that.
In 2016, a market data study showed the self-improvement industry was worth 10 billion dollars. That’s just in the United States! The self-improvement industry is expected to grow 6% each year and is estimated to be worth over 13 billion dollars in 2022.
Let’s combine the 10-billion-dollar self-improvement industry with the influencer marketing industry, which is expected to reach 10-billion-dollars by 2020. That’s over 20 billion dollars being thrown at consumers to influence them on a daily basis.
The double-edged sword is that we’re treading on dangerous territory when our primary access to this inspirational guidance is consumed through the exact platform that’s adding to the demise of our happiness, our self-love and our self-esteem. Social media, and primarily Instagram, is statistically showing a negative relationship to our well-being and mental health. Specifically, increasing anxiety and sleep deprivation and lowering self-esteem, self-confidence and self-perception.
7 Negative Effects of Social Media
If you follow anyone that’s an influencer on Instagram, you’ll get your daily fix of brand and product marketing, exotic locations, sexy photos and the positive cherry on top – a philosophical and inspirational quote or motivational comment that’s made to make you feel like it could all be yours.
My concern and question in this is how realistic is all this? We common folk look to these influencers that preach happiness and success and we internalize it whether or not we want to.
They preach diet and exercise and find the time to cook from scratch every meal of every day and tell you that you should too. They find the time to do their yoga and their meditation and lift weights and tell you how you should too. They have the resources to buy organic and take supplements and tell you should too. They’re beautiful with a natural and effortless vibe and they tell you can be too.
They have their own Instagram “verification badge”, their own websites, their own blogs, their own podcasts and their own stylists making their brand and expertise easily and readily available for you to consume. And they can balance all of this because they’re getting paid to preach to you. They’re getting paid to influence you.
The Psychology of Influencers
The reality is that these influencers get paid TONS OF MONEY to tell you how to better yourself. How to cook properly. How to work out properly. How to vacation properly. How to take supplements properly. How to style properly. How to make money properly. And they can do it in the effortless way they portray because that’s all they do.
Self-improvement guru’s and social media influencers have become a capitalistic commodity sold through social platforms leaving society to believe that it’s all theirs if they can buy whatever product or service they’re promoting and live in whatever exotic lifestyle they’re doing it in.

But can you really have it all if you do what they do? There have been numerous studies showing that social media can be damaging to ones’ ego mostly because it’s unrealistic. IT’S NOT REAL. People portray themselves in a specific and cultivated way, while telling you that you can too. They travel to lavish places, always seeming to have endless energy and money to do so. They can take time to enjoy leisure, hobbies and multitudes of other components to make it appear as if they’re living a fulfilling lifestyle. One that most of us can’t afford.
Influencers are taking important concepts of mental health and capitalizing them into a materialistic frenzy. “Self-care” is a practice that help’s maintain ones’ safety and health particularly during times of stress or trauma.

However, if you look on Instagram’s – #selfcare has galvanized people into spending splurges, exotic travel, expensive spa packages and skin care products that now has over 12 million followers. People are enraged over this – myself included, because “self-care” DOESN’T COST MONEY.
This is an example of how promoting self-improvement and fundamental mental health concepts on a platform that functions through a photo-based, product-marketing, click-bait is misleading and unrealistic. Especially for our younger users who haven’t developed enough critical thinking skills to decipher what is real and what isn’t.
Why Instagram is the Worst Social Media for Mental Health
Self-improvement is an important concept – one that I believe as individuals we should all be working on. We should all be working on becoming a healthier and more content version of ourselves. However, not all of us have access to a therapist or other forms of support that can help navigate and teach us new methods of operating for our success. So what do you do?
It’s natural to look to what’s readily and easily accessible in order to acquire new information but I warn you – don’t look to influencers. Don’t look to self-improvement guru’s. Don’t look to anyone who wants you to buy something or tells you that you need a product, a lavish vacation or a trip to the spa to feel better about yourself.
If you’re looking for guidance, look to those with a medical or psychological background. Look to those who share their knowledge or experience with no expectation from their viewers to buy a product or pay a membership fee. Look to those who don’t have marketing affiliations.
My personal advice – look to those who you don’t know what they look like. It’s a weird concept but ultimately, you want to follow someone whose more concerned with providing you thoughtful insight and not a picture of their face.







